YG on Story Behind His 4HUNNID Brand

  • Publisert 2 år siden

    HYPEBEAST

    Runtime: 08:59

    With his musical career reaching new creative and commercial heights, YG is deciding to devote and invest his time, energy and money into another high-profile artistic venture: fashion. Specifically, YG has linked up with Gavin McNeill for the 4Hunnid brand.
    Having already spent a few years building 4Hunnid and fine-tuning their approach to clothing, YG and Gavin McNeill are taking the lessons they have learned and steering their label in new, exciting directions. To find out what currently motivates them and what they have planned for the future, we decided to join the 4Hunnid family as they presented their latest major seasonal offering.
    “The brand is built on authenticity, pushing society and the fashion industry to respect the originality that comes from where we come from,” Gavin McNeill, 4Hunnid’s Creative Director, previously shared.
    “I did it all when I was young: I skateboarded, involved in the gang cultures. I can show you a lot of old flicks of OG gangstas … the ones that was getting money,” YG tells us, breaking down where he gets his inspiration from. “They had skinny jeans on, shirts tucked, belts, hard bottoms, boots. So, when I decided I wanted to turn up on some fashion shit, I was like … I wanna keep my shit Westside and G’d up.”

july June
july June

My bitch put red in her shoes 🔥🔥🔥🔥

8 dager siden
S T
S T

Fuck You. Pay Me. Lost Angels. 400. Do you not fucking understand what that all means? No you don't. Because you are DECEIVED. Satan wants to EAT YOU. He walks about seeking WHOM HE MAY DEVOUR. Satan set up a trap in another dimension, and you, and me, we took the bait. THE BAIT. The runners are called BAIT. Check it out. @t Do you get it yet? YOU got carried away to Babylon. To a land of mixed races. To a land of STRANGE FLESH. You were flipped upside down and ended up in THIS dimension as a human. You WERE an angel, God says He knew you before you were in the belly. You took the bait Satan laid in the garden, he laid a trap, and you took the bait and got CAST DOWN IN CHAINS OF DARKNESS, which simply means you were cast down DECEIVED. You have no idea who you are, who you were, why you are here, what will happen to you after you take your last breath or where you will go IF you do not get converted before taking your last breath. 400? 4Hunnid? It really means Hunnid4Dinnuh. Get it? HUNTED for DINNER. FUCK YOU. PAY ME. Satan wants to get paid. He promised you a host body. He said you could have sex. He said you would be like a god. And he wants you to DIE and pay up. My testimony: I believe in Jesus Christ. The reason I believe in Jesus is because I heard God's message about Him, preached from an authorized King James Version (KJV) book of His Word and His words. After hearing the message, I believed it. God has faith His blood is propitiation for my lifetime of sin, and I too believe His shed blood pays for my sins and the sins of the world. After believing, I turned back to God. That's what it means to repent. And after turning back to God, I put my full trust and faith in Jesus and in what He did. I am fully persuaded, just like Abraham, that God, who cannot lie, will do everything just as He has promised. I declared and do declare His righteousness, and He imputed it on me, a believer in Jesus!

15 dager siden
Freedomloving American
Freedomloving American

I can't wait until you become a statistic

18 dager siden
Freedomloving American
Freedomloving American

Disgusting piece of shit commie. America hates you you commie pos! NO FUCK U COMMIE SLAVE

18 dager siden
BigBandsOnDeck 51
BigBandsOnDeck 51

u making me mad by saying your nervous nigga u own the show what's there to be nervous about

20 dager siden
flips tv
flips tv

400 spruce strret

20 dager siden
jj da goat
jj da goat

Ik who can tie a bandana like dat (tupac r.i.p)

Måned siden
Aemsiw
Aemsiw

Racist

Måned siden
word bond
word bond

Yg the big homie in yg voice

Måned siden
John Cisneros
John Cisneros

He turned gay

Måned siden
Blk Sheep
Blk Sheep

This what nip got sacrificed for

Måned siden
BigBandsOnDeck 51
BigBandsOnDeck 51

no he didn't yg has nothing to do with nip and they were best friends get ur head out the gutter

20 dager siden
kevin humble
kevin humble

Rip CJ!

Måned siden
Omar Bryant
Omar Bryant

RESPECT BLACK MAN! GLAD TO SEE A YOUNG BLACK ENTREPRENEUR. MY CLOTHING LINE IS OTW. G.O.E.💪🏾

Måned siden
MANGO EARTHM
MANGO EARTHM

[989] DIAMOND-DD [989] ✍🏿MANGO EARTHM✍🏿

Måned siden
MANGO EARTHM
MANGO EARTHM

[989] BREDIT-BB [989] ✍🏿MANGO EARTHM✍🏿

Måned siden
it'sJust.Zaino Diaz
it'sJust.Zaino Diaz

dont think anyone will ever understand how legendary this is. yg really putting his city on the map by any means necessary. actively changing stereotypes. inspirational.

Måned siden
Wild man AZ
Wild man AZ

Yo the first guy that walked out of the house at 4:55 ,that was a nice outfit ! 💯💯🤙🏽

2 måneder siden
famous zack
famous zack

Looks to hood doesn’t really look like fashion

2 måneder siden
Kamogelo Phillip Hlongwane
Kamogelo Phillip Hlongwane

YG you the greatest rapper 🔥🔥🔥

4 måneder siden
Karams QRP
Karams QRP

YG a legend

4 måneder siden
Pushink Studios
Pushink Studios

Classic

5 måneder siden
Dreams N Fiends
Dreams N Fiends

What’s crazy was that his Brand made me discover his music.

5 måneder siden
Outcoast gang
Outcoast gang

4 hunnid all the way

7 måneder siden
Twizzy Flizzy
Twizzy Flizzy

therealclean

7 måneder siden
Aaron Roby Mathew
Aaron Roby Mathew

99%gangsta 1%kanye

7 måneder siden
BigBandsOnDeck 51
BigBandsOnDeck 51

facts

20 dager siden
G Worsham
G Worsham

Westside 400 Street Gang

9 måneder siden
Ar Marquez
Ar Marquez

#respect

9 måneder siden
Brandons_cookie !!!!
Brandons_cookie !!!!

Idk if anyone else noticed Robert neal with the Nike dad hat 2:03

9 måneder siden
Anggriani Batjun
Anggriani Batjun

RJ homiieee

10 måneder siden
Amadeus P
Amadeus P

I just got 4 hunnid clothes they lit

10 måneder siden
jayden thinn
jayden thinn

That my MF BOY @RobertNeal 🔥 shout-out YG

10 måneder siden
America My love
America My love

300 & 600

11 måneder siden
Great Man, Who Is a Man of Deeds
Great Man, Who Is a Man of Deeds

Lmao the way the catwalk was styled like Compton

År siden
Cheessyy !
Cheessyy !

Idk about this you dnt catch no one in the hood wearing shit like that lol

År siden
Malachi Donnelly
Malachi Donnelly

2:26

År siden
Iamyoungtuna
Iamyoungtuna

I loved this shit! YG ALWAYS KEEPS IT REAL! 4HUNNID!!!

År siden
Siphosayo Dulaze
Siphosayo Dulaze

😂✊😉i never knew YG was on Fashion but he's dope i fvck with him...

År siden
Janet Clark
Janet Clark

Are people not awake this clothing is MOCKING us being killed hunnid for dinner KILLING LORD GODS ANGELS wake up THEY want us ALL dead . REPENT to YAHUSHA they cannot hunnid for din dins . Do not buy this clothing line MOCKING us big time mocking us while they slaughter us

År siden
Chyna Beyonce
Chyna Beyonce

4HUNNID brand, salute ♥️♥️♥️

År siden
Jay B Rock
Jay B Rock

I'm glad to see Homie doing his thing.....

År siden
frank grimes
frank grimes

These motherfuckers don't know shit about fashion lol besides the brand names ...

År siden
Cody Brooks
Cody Brooks

Love the West Coast Hip Hop scene, ever since I was kid. Keep the West Alive YG.

År siden
Andy Murphy
Andy Murphy

Ya sum else bruh💦

År siden
Markell Cross
Markell Cross

3:01 He Can Use That Picture As a Album Cover

År siden
Ashton Michels
Ashton Michels

true

År siden
B Keo
B Keo

he's so fiiiiine

År siden
Young Hustla
Young Hustla

Keep it blassic

År siden
George Cisneros
George Cisneros

This dude dress like a gay gang banger

År siden
Gerardo Galindo
Gerardo Galindo

I'm Crip, but I love YG.

År siden
Su Zo
Su Zo

stay dangerous!

År siden
Eman the Great
Eman the Great

Been a minute since I seen him on my block Peach St used to be filled with Fruit Town Bloods.

År siden
Michael Bruemmer
Michael Bruemmer

Its cool he tryin to do somethin new....but damn that is some generic lookin shit hes tryin to put out there

År siden
Demetri Harlan
Demetri Harlan

Sean John doesn't have anything to worry about.

År siden
dalia xyzz
dalia xyzz

I was at dis concert 🤗

År siden
nikka
nikka

He so damn cuteee 👅😍

År siden
bastian østerlund
bastian østerlund

who's watching in the 90's

År siden
BigBandsOnDeck 51
BigBandsOnDeck 51

2090

20 dager siden
Beatrice
Beatrice

Hunnid 4 dinnuh... You should check out Jonathan Kleck here on YouTube.

År siden
haval 7
haval 7

I like YG way better than gayme

År siden
BigBandsOnDeck 51
BigBandsOnDeck 51

@haval 7 lol

20 dager siden
haval 7
haval 7

@BigBandsOnDeck 51 😂 shut up game

20 dager siden
BigBandsOnDeck 51
BigBandsOnDeck 51

its game* and haval 7 sound like a gay name

20 dager siden
TheDo3boy
TheDo3boy

yo This Shit Was Dope Real Shit Do ya Thang Yg

År siden
keeping up with the Jones
keeping up with the Jones

I know people in La ain't wearing that shit he tryna get people shot some stuff yet but not the gang stuff

År siden
isaac sobey
isaac sobey

Yg a bitch lost a fan... how you gon do your fans like that

År siden
Juen Schuster
Juen Schuster

When they use our gang culture agAinst us...

År siden
Jaz G.
Jaz G.

now everybody hink he is fashion designer...

År siden
Row Niua
Row Niua

Good to watch this wit some bhoclate bhip bookies nd a bup of tea yessir

År siden
Pee Vloggs
Pee Vloggs

Am a nigga

År siden
sayi
sayi

400 brand is 4 the LGBT community and yg is the leader with his soft,mooshy,gay ass

År siden
Redouane Redouane
Redouane Redouane

👍🏼

År siden
princess tina
princess tina

#Slim400songever

År siden
YUNG WAVY
YUNG WAVY

was that my boy pinch? 😂

År siden
Dallas WorldStarNews
Dallas WorldStarNews

Nice subscribe back & #download The Lost Black Migos: Southern Kulture 2 by #TreeDogg #Mr. #ATM #on @Spotify https://open.spotify.com/album/6bd5O6jSqk5m9mheYThIkJ?si=2kZM1dwCRpSFZBcjdAokXw @djgeetv @iamdjgee #Subscribe & #Watchitnow #on @YouTube https://www.youtube.com/playlist?list=OLAK5uy_law7gZg7xbhXAP3Rfot4l7qGhVah8vCWg #dropacomment #thelostblackmigos #southernkulture2 #atmsupportteam1000 #Atmfamos

År siden
denzile chemical ali
denzile chemical ali

lwho else want to see YG fight wit 6ix9ine,,if u like it

År siden
Eddie Kane
Eddie Kane

I'm going to keep it 1000 im from the west coast and niggas did not dress like this in the 90's.What they are wearing is corny as fuck....

År siden
Emma Rosenburg
Emma Rosenburg

ooh fashion show!

År siden
Alan Arzate
Alan Arzate

Suu whoop!!!!

År siden
Yaw Steezi
Yaw Steezi

this is why jcole was on tour with him and other rappers love him he knows how to make money

2 år siden
EASH Killer
EASH Killer

😍

2 år siden
EASH Killer
EASH Killer

For Pandora biggest

2 år siden
Aaron Russell
Aaron Russell

I want to like yg, I really do. But I can't

2 år siden
BG JR
BG JR

@7:58 "Attempting urban handshakes with the cool blacks may not always work out in your favour. When in doubt, give a firm single pat on the back and slowly move away"

2 år siden
BG JR
BG JR

@BigBandsOnDeck 51 lol.. "racist"?.. that's a first. Towards whom? I'm black

19 dager siden
BigBandsOnDeck 51
BigBandsOnDeck 51

racist

20 dager siden
Ry02
Ry02

booling og 👌🏽 whoop whoop

2 år siden
kindell1
kindell1

YG so fine! 😍

2 år siden
Shadena Lutin
Shadena Lutin

Love it ❤️❤️

2 år siden
jin
jin

THEY LIKE "YG WHY YOU EXTRA'D OUT?"

2 år siden
jin
jin

He a real Bompton gangsta. What other story you need?

2 år siden
Sahra Baurd
Sahra Baurd

Gang IT ON THE BANG🔥🔥🔥

2 år siden
Chino Piff
Chino Piff

I WILL NOT WEAR THAT SHIT EVEN IF THEY PAID ME ....WTF ....WHO WOULD WEAR THIS? COMMENT

2 år siden
SAh kEtA
SAh kEtA

His brand look dope

2 år siden
Ja'Von Riley
Ja'Von Riley

YG LEGEND big ups

2 år siden
Jboy J
Jboy J

Am I watching YG’s fashion show or am I watching colors?

2 år siden
Manuel Velarde
Manuel Velarde

🙌

2 år siden
DROPSHOTz
DROPSHOTz

3:20 bitch needa stop sayin yes god

2 år siden
Patricia
Patricia

WE ❤️ YG 💯💯💯💯 FUCKS WITH THE SHIT YASSSSSSS GOTTA TAKE MY BLACK ASS TO BARNEYS NIGGA

2 år siden
Ms. W
Ms. W

repping the hood lol I grew up in glendale lol

2 år siden
Jernard Ellis
Jernard Ellis

kliff side

År siden
Ms. W
Ms. W

y is he so sexy.. 4Hunnid

2 år siden
marcus wright
marcus wright

I know some strong white Alpha males in Alabama who would love to have a bit of dark meat.

Måned siden
youngdumb 213
youngdumb 213

U gay ass nigga

År siden
Something
Something

YG why you so extra’d out

2 år siden
Σιμόν Ντινάκου
Σιμόν Ντινάκου

On Bloods

2 år siden
Alma Garcia
Alma Garcia

🔥🔥🔥🔥

2 år siden
Gracie Herrera
Gracie Herrera

#ygcoachella2019

2 år siden
Kenyota Gordon
Kenyota Gordon

What's the song at the end

2 år siden
Franksta281
Franksta281

Get yourself hit up on the streets if u walk around dressed like this..

2 år siden
Challenger
Challenger

YG doing something positive! They think the hood is only full of gangsta ass dummies, BUT NO, THERE ARE LEGIT GOOD AND HIGHLY EDUCATED PEOPLE IN THE “GHETTO”

2 år siden

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