It’s pronounced GIF.

  • Publisert Måned siden

    Tom Scott

    Runtime: 03:23

    Is there a "right" way to pronounce it? And why is it so complicated? •
    Written with Molly Ruhl and Gretchen McCulloch. Gretchen's podcast has an episode all about this: lingthusiasm.com/post/180153994181/lingthusiasm-episode-26-why-do-c-and-g-come-in
    Gretchen's book BECAUSE INTERNET, all about the evolution of internet language, is available:
    🇺🇸 US: amzn.to/30tLpjT
    🇨🇦 CA: amzn.to/2JsTYWH
    🇬🇧 UK: amzn.to/31K8eRD
    (Those are affiliate links that give a commission to me or Gretchen, depending on country!)
    Graphics by William Marler: wmad.co.uk
    Audio mix by Graham Haerther: haerther.net
    REFERENCES:
    Buck, S. 2014. 70% of People Worldwide Pronounce 'GIF' With a Hard 'G'. mashable.com/2014/10/21/mispronounced-words-tech/
    O'Leary, A. (2013, May 21). An Honor for the Creator of the GIF. New York Times. Retrieved from bits.blogs.nytimes.com/2013/05/21/an-honor-for-the-creator-of-the-gif/
    Olsen, S. The Gif Pronunciation Page. web.archive.org/web/20200225141100/www.olsenhome.com/gif/
    Baio, A. 2014. ‘JIF’ Is the Format. ‘GIF’ Is the Culture. medium.com/message/jif-is-the-format-gif-is-the-culture-af8673796c44
    McCulloch, G. 2015. Why the pronunciation of gif really can go either way. www.mentalfloss.com/article/69147/why-pronunciation-gif-really-can-go-either-way
    Dow, M. 2020. It's 'gif and gif': The english lexicon goes both ways. mcdowlinguist.github.io/2020/08/31/gif-pronunciation.html
    I'm at tomscott.com
    on Twitter at tomscott
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    and on Instagram as tomscottgo

Tom Scott
Tom Scott

I realised after upload that I slipped up here: if you pay close attention, you can tell the way I pronounce GIF. Ah well! Also, subtitling this was an interesting job...

2 måneder siden
Carter Smith
Carter Smith

@Stoffel Duss wrong

19 timer siden
Paul S Rohrbaugh
Paul S Rohrbaugh

@Felix Roux this. Unless you say "graphics" with a "j" sound, then the hard G flows through to the acronym.

Dag siden
Paul S Rohrbaugh
Paul S Rohrbaugh

0:40 pure descriptivism is misguided. It would have more importance in a world where there wasn't widespread access to information, but wide-spread smartphone / internet access makes it trivial to access declarative knowledge. Pure descriptivism can impede the clear transmission of ideas when the ignorant masses redefine existing words - or when the politically motivated do it with nefarious intentions. A benign experience of this is "electrocute". A decade ago I hadn't gotten the memo that despite being a portmanteau of "electricity" and "execute", electrocute now could be used for any shock. Someone explained to me that their neighbor had installed a new electric fence, and it had electrocuted their dog. There was a solid minute of confused conversation as I believed the dog to be dead, whereas they knew that the dog had only received a minor shock. A more troubled example is the different definitions of "racism" that are in use. The tradition definition is "a belief that one race is superior to another". Meanwhile, some are actively lobbying to change the definition so that racism is linguistly impossible against a majority race, and is only possible against a racial minority. Yes, language needs to adapt to new ideas, and there are plenty of examples of this, like "blog" emerging from "web log" and "vlog" emerging from "video blog". But there is merit to being able to tell people that they're using a word incorrectly, or, in the immortal words of Inigo Montoya - "You Keep Using That Word, I Do Not Think It Means What You Think It Means".

Dag siden
KRYPTONITE SPIDER-BITE DYNAMITE
KRYPTONITE SPIDER-BITE DYNAMITE

oopsies

2 dager siden
VIP FF
VIP FF

Mean while me: Gee aye eff

4 dager siden
IsaacRoan Sison
IsaacRoan Sison

wow d3if

Time siden
Pixel
Pixel

Deaf people: hm.. interesting.

Time siden
Niccolò Tommasi
Niccolò Tommasi

No problem here in Italy, we say gif like gift, the hard “gi” is only when g is followed by “h”, the other pronunciation sound to us like “ghif”.

4 timer siden
bigpapius 24
bigpapius 24

Its gif not jif

4 timer siden
Angel Bagga
Angel Bagga

Bruh no it’s gif

10 timer siden
Sage Red
Sage Red

i have always thought jif was weird. gif, gift, you dont say jift?

11 timer siden
Hacked
Hacked

K

14 timer siden
Aldaniel Dizon
Aldaniel Dizon

So, I'm the only one who pronounce GIF "G-I-F"?

16 timer siden
I'mChicken
I'mChicken

I pronounce GIF letter by letter.

19 timer siden
swati sinha
swati sinha

I just pronounce it as 'G-I-F' ;-;

20 timer siden
James Foo
James Foo

Really interesting. Thanks.

22 timer siden
Anchor Bait
Anchor Bait

How about all the lame people say ggggiff and the cool cats say jifff. It's a more funner word end of story. Funner? Funniest? Mostest? Mostest funner and more betterer. It's called a Gif. You say jjjjjifff you numbskull

22 timer siden
Amelia
Amelia

I guess the creator of gif is wrong

Dag siden
Nelo Zk
Nelo Zk

Every day we stay further away from Jod

Dag siden
Daniel Souza
Daniel Souza

It's gif, not gif.

Dag siden
Delli Milk
Delli Milk

How bout’ yiff

Dag siden
G Carter
G Carter

Gif not jif.

Dag siden
its.edits_
its.edits_

Idiots, its pronounced i̼̼̟͎͉̳̞̻̾̂̾̀l̐̈̔͐͏̭̺i̳͕̘̝̯̪ͮ̃͠k̡͉̼̉ḙ͎̗͈̮͔̓̾͘y̠̮̠̮̮̠̮̦̆͢a̾͒͂͏͇̣c̰͎̬͕̳͒̃̀ũ̹̤̘͈̖͖̘͞t̹̦̘̪̩̟̰̬͋ͤ̾ͣ͝g͑͌ͥ҉̮̝̼

Dag siden
아미리리
아미리리

I say it like G I F 👁👄👁

Dag siden
galaxo chan
galaxo chan

am i the only one who pronounce it G-I-F

Dag siden
Aiden Bagshaw
Aiden Bagshaw

As someone who speaks a Canadian dialect of English, I have noticed that IPA spellings of words seem to be highly inconsistent with how I pronounce them. For example, I never actually say ə, it’s always ʌ, and for the longest time, I had no idea what the difference was between them.

Dag siden
Badatnames Bruh
Badatnames Bruh

It's nor jraphics, it's graphics

Dag siden
2인간⍢⃝⠀
2인간⍢⃝⠀

"umzzal"

Dag siden
Rubin // nibuRu
Rubin // nibuRu

It pronounced G-I-F.

Dag siden
Mr. Motor Freak
Mr. Motor Freak

It's G-I-F Because it is an abbreviation for Graphics Interchange Format

Dag siden
tokyo ンョス
tokyo ンョス

Jif: Daniel Gif: the cooler daniel

Dag siden
Epic7Ate9
Epic7Ate9

Yes it’s GIF indeed

Dag siden
hamsnerd
hamsnerd

No it's not gif it's gif.

Dag siden
フェリペ
フェリペ

I always pronounced gee-ai-eff bc it was written all in capital letters so i could tell it was an acronym

Dag siden
Kersplat
Kersplat

I pronounce it "gee eye eff" because that's how I read acronyms if I haven't heard them out loud. (also therefore I would be on the j side, right? because "gee"? but actually I side with "ghif" because it's distinctly a g sound and can't be confused with a j)

Dag siden
Parsa Rathernotsay
Parsa Rathernotsay

At this point I don’t even know how I originally pronounced it...

2 dager siden
Mark Mazur
Mark Mazur

I searched “Is it GIF or GIF?”

2 dager siden
Mr. Hidden Blades
Mr. Hidden Blades

Actually it’s pronounced yiff

2 dager siden
Rupesh Sharma
Rupesh Sharma

70% says gif and 30% says dzif... Me: who says G, I, F I'm not even existed im 0% 😂

2 dager siden
azooz doss
azooz doss

i always say jif

2 dager siden
N A R A
N A R A

I say it as g. i. f 😂😂

2 dager siden
Shayla YouTube
Shayla YouTube

I say gif Not jif

2 dager siden
Madcat ASMR
Madcat ASMR

IT'S PRONOUNCED SHER-BET NOT SHERBERT

2 dager siden
Cluttering
Cluttering

I dont know why but i read it like how the letters are there "ji ai ef"

2 dager siden
WolfdenGaming /Mavadelo
WolfdenGaming /Mavadelo

Wait till you hear how the Dutch pronounce it :P

2 dager siden
AimloqyX
AimloqyX

Okay thanks dude.

2 dager siden
シCherishシ
シCherishシ

I say g-i-f and everyone says it’s weird

2 dager siden
Melancholia
Melancholia

DIF

2 dager siden
lapissed
lapissed

let's sing the alphabet a b c d e f g o h

2 dager siden
DaisyFeverTIME
DaisyFeverTIME

Gary and Gerald fighting for dominance once again

3 dager siden
Ъ
Ъ

[G]IF, because in my native language "g" has only one pronunciation

3 dager siden
Harison
Harison

I thought It was pronounced fig

3 dager siden
Vicoe Mo
Vicoe Mo

Captain obvious is here

3 dager siden
#NCB
#NCB

if you guy's want 'A Silent Voice' (amv) with lofi beat's (jaden's MIND remix), if yes, then go ahead at " @siFM

3 dager siden
Chennie Chen Chen
Chennie Chen Chen

I pronounce it as "Jif" even back then…

3 dager siden
Paul Madley
Paul Madley

30% of people are wrong.

3 dager siden
zltn grz
zltn grz

it was never an issue to me, there's a "g", so it's a /g/ (or "hard g") -- although me being Hungarian might be a factor in this

3 dager siden
no one knows _
no one knows _

Me who reads it “G-I-F” 👁👄👁

3 dager siden
Isel
Isel

it's actually pronounced "yiff" because GIF (or graphics interchange format) is an old english word

3 dager siden
Jordyn Young
Jordyn Young

Right, but its a different word with a different meaning, as tom points out with Gillingham. In english two words can be spelt the same but pronounced differently

2 dager siden
asdfer
asdfer

i thought gel was pronounced gel not jel whatever im gonna prounounce it gel anyway

3 dager siden
OMGaming203
OMGaming203

I thought whenever it's a ge, gi, or gy, it's pronounced je, ji, jy.

3 dager siden
Puuding Music
Puuding Music

It's pronounced Jif not Gif. Then Gif is pronounced as Gif!

3 dager siden
Elric
Elric

Why the hell am I enjoying this,Tom, you sly minx?

3 dager siden
soham bade
soham bade

We who actually pronounce it by G I F

4 dager siden
RianBeatrice526
RianBeatrice526

I SAY GEE AY EF

4 dager siden
COMMANDandConquer199
COMMANDandConquer199

If the guy who invented it says it's pronounced jif, then it's jif IMO.

4 dager siden
Gamer ki Playsss
Gamer ki Playsss

The title pisses me off

4 dager siden
Andrut V13
Andrut V13

Its hard g gif

4 dager siden
f b
f b

Gif can’t be pronounced ‘Jif’ as that’s actually pronounced ‘Cif’, apparently.

4 dager siden
Will B
Will B

The correct answer is that one person made up a word "gif" pronounced "jif" and then other people made up a word "gif" pronounced "gif" to describe the same thing. Very few things in the world only have one word or one pronunciation to describe them.

4 dager siden
Muhaiz ru
Muhaiz ru

who tf cares how they're pronounced, as long as people understand what we said it's all good, that's the main reason of communication

4 dager siden
maria fe
maria fe

a fellow descriptivist eh?

4 dager siden
d o r i a r t
d o r i a r t

I just realized that laser is an acronym

4 dager siden
d o r i a r t
d o r i a r t

Why can't we just say dgi ai ef

4 dager siden
Manahil Junejo
Manahil Junejo

I pronounce it as *G . I . F*

4 dager siden
Neki Stunter
Neki Stunter

gif

4 dager siden
Sruti Deka
Sruti Deka

Who tf pronounces GIF, gif? I am from India and all of my friends pronounce jif

4 dager siden
Nao Potátó
Nao Potátó

how i pronouce GIF: gé í ef

4 dager siden
Aveon
Aveon

It's pronounced yiff

4 dager siden
lavender Halo
lavender Halo

Jif.

4 dager siden
fi revloe
fi revloe

It's G I F end of story

4 dager siden
omer michaely
omer michaely

"Jif" in my language translates to the slang for sewage.

4 dager siden
Kamil Wilczyński
Kamil Wilczyński

The "wrong way" that you pronounced "laser" is quite close to what you pronounce that word in Polish

4 dager siden
Rei Honoka
Rei Honoka

Me : "zhaif"

4 dager siden
Kelly Klauss
Kelly Klauss

Before I knew it was jif I pronounce it as G I F

4 dager siden
Fake joe
Fake joe

Disgusting, it’s obviously iaeéñÿñêvæšęeêńtœpręęty

4 dager siden
Cat Mew
Cat Mew

I'M SORRY *SCUBA IS AN ACRONYM*- W H A T

4 dager siden
Yoshi The Bird
Yoshi The Bird

I think its pronounced "Gif" because it's not peanut butter.

5 dager siden
Cat
Cat

giraffics interchange format

5 dager siden
Dena
Dena

We flew a kite in a public place

5 dager siden
melmay
melmay

the g stands for graphic...?

5 dager siden
Danobius2000
Danobius2000

I'm hungarian. If I see g I spell g.

5 dager siden
JASUL ARAEZ
JASUL ARAEZ

me who pronounces it jee eye eff

5 dager siden
Saltycrx
Saltycrx

I personally think jif

5 dager siden
Mr dudle
Mr dudle

Salute to the people who pronounce it by letter G.I.F

5 dager siden
15acreflyer
15acreflyer

more than likely it will be cif soon

5 dager siden
Lone wolf
Lone wolf

It's jif idc what you say

5 dager siden
エロイ
エロイ

"It's pronounced like this other word, not 'GIF'" funny...

5 dager siden
Zuzanna Latanska
Zuzanna Latanska

Me who pronounces gif G-I-F: o.o

5 dager siden
•ii Annika•
•ii Annika•

Me who pronounced it as the name of the letters (G-I-F): 👁👄👁

5 dager siden
Menaka Dias
Menaka Dias

Same... Not just u... Many of us do too 💪

5 dager siden
danosworks
danosworks

But it's an acronym, why would it matter?

5 dager siden
Brian Luong
Brian Luong

GIF JIF

5 dager siden
Banana Pig
Banana Pig

I say it as jee ai ef

5 dager siden
Maeve M
Maeve M

I,,, uh,,, pronounce it G-I-F like the letters

5 dager siden
PeWPeW
PeWPeW

It’s pronounced gef

5 dager siden

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