YouTubers have to declare ads. Why doesn't anyone else?

  • Publisert 12 dager siden

    Tom Scott

    Runtime: 31:48

    Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
    👥👥 CREDITS 👥👥
    Written and performed by TOM SCOTT www.tomscott.com/
    Script assistant ANDREA MARKS
    Animation BILLY CRINION BillyCrinion and WILLIAM MARLER wmad.co.uk
    Dubbing mixer GRAHAM HAERTHER
    "Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES www.benjaminsquires.co.uk/
    Thanks to EVAN EDINGER, JESSICA ENDOYAN, CHRISTINA HERNANDEZ, the TINY SPECK team, and SAM VALIANT
    Filmed safely: www.tomscott.com/safe/
    © Pad 26 Limited MMXXI
    📄📄 SOURCES 📄📄
    💵 PAYMENT AND CONTROL
    Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
    Ray Davies flying: thekinks/status/1265203792754212864 and www.cbc.ca/radio/undertheinfluence/why-ray-davies-flew-26-000-km-to-save-lola-1.5009086
    BBC trademark policy: www.bbc.co.uk/programmes/articles/5R152hTbVPQdYjn29q5jt4/16-songs-banned-by-the-bbc
    Pitbull and Kodak: pitbull/status/16567622829080576
    Pitbull and Voli: voli305vodka.com/ "Owned and operated by Armando Christian Perez, aka Pitbull"
    Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
    YMCA reaction: news.google.com/newspapers?nid=1346&dat=19790329&id=M3VRAAAAIBAJ&sjid=uPoDAAAAIBAJ&pg=7192,10172867
    ✔️ YOU HAVE TO DECLARE IT
    US Code Title 15: www.law.cornell.edu/uscode/text/15
    Nikkie de Jager, One Dip Makeup Challenge: nosection.info/title/c3NpaZy6g52uoqQ/video
    Disclosures 101 for Social Media Influencers [PDF]: www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf
    An Influencer’s Guide to making clear that ads are ads [PDF]: www.asa.org.uk/uploads/assets/uploaded/3af39c72-76e1-4a59-b2b47e81a034cd1d.pdf
    The FTC’s Endorsement Guides: What People Are Asking: www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
    NOsection declaration: support.google.com/youtube/answer/154235
    ❌ NO-ONE ELSE HAS TO DECLARE IT
    McFlurry: adage.com/article/adages/30-rock-mcflurry-scene-paid-placement/134689
    Snapple: www.reuters.com/article/us-30rock-idUSN2833828120071128
    "Branded content pods": adage.com/article/media/snl-air-fewer-commercials-season/303697
    Farrow and Ball: www.bournemouthecho.co.uk/news/18014632.saturday-night-live-sketch-features-farrow-ball/
    Branson cameo: www.cinemablend.com/pop/Branson-s-Bond-Cameo-Was-Bought-1558.html
    Superman's $40,000: www.latimes.com/archives/la-xpm-1989-03-08-ca-322-story.html
    Bond placement: www.bbc.com/culture/article/20151001-does-bonds-product-placement-go-too-far
    Lorraine Kelly's tax bill: www.theguardian.com/business/2019/mar/20/lorraine-kelly-theatrical-artist-tax-tribunal-judge-rules
    🎢 WE'RE GOING TO DISNEY WORLD
    "Moms' conference": www.5minutesformom.com/disneysmmoms/
    SNT viewing figures: www.eveningexpress.co.uk/lifestyle/entertainment/saturday-night-takeaway-smashes-ratings-record-after-airing-without-audience/
    "19 years in a row": www.chroniclelive.co.uk/news/tv/ant--dec-win-best-17648154
    "Can't find any other example" of the castle being covered: www.disboards.com/threads/ant-and-dec-tv-show-live-from-magic-kingdom-in-april.3581535/
    Ofcom on product placement in UK TV: www.ofcom.org.uk/tv-radio-and-on-demand/advice-for-consumers/television/product-placement-on-tv
    "One article on a tabloid web site": www.thesun.co.uk/tvandshowbiz/10841854/ant-and-dec-trademark-name/
    🇺🇸 THE LAND OF THE FREE 🇺🇸
    FCC, "The FCC and Freedom of Speech": www.fcc.gov/consumers/guides/fcc-and-freedom-speech
    US Bill of Rights: www.archives.gov/founding-docs/bill-of-rights
    First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia: en.wikipedia.org/wiki/First_Amendment_to_the_United_States_Constitution
    Commercial speech: www.mtsu.edu/first-amendment/article/900/commercial-speech
    Communications Act 2003: www.legislation.gov.uk/ukpga/2003/21/contents
    Animal Defenders International v United Kingdom: hudoc.echr.coe.int/fre?i=001-119244
    CMA, "Social media endorsements: being transparent with your followers": www.gov.uk/government/publications/social-media-endorsements-guide-for-influencers/
    German product placement: www.grin.com/document/417399
    📕 CHAPTERS 📕
    00:00 Intro
    00:58 1. Payment and Control
    05:47 2. You Have To Declare It
    09:17 3. No-One Else Has To Declare It
    18:03 4. We're Going To Disney World
    24:47 5. The Land Of The Free
    31:15 Outro

Tom Scott
Tom Scott

"Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, YouTube titles have to be short and catchy!

17 dager siden
skylx08
skylx08

Only time I heard the lyrics "Does your chewing gum loose its flavor on the bedpost..." was in the Ray Stevens song "A-Hab the A-Rab". ...unclench, its from the 70s.

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linkbirds
linkbirds

We gotchu fam

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JoseitoEdlVodao
JoseitoEdlVodao

Because you guys haven't lobbied deep enough. Do you realize you're their competition? I don't have to watch the video but hey, is it easier than Time Zone logic?

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0623kaboom
0623kaboom

btw north america does have a law that says paid promotion must be declared on all media ... yup those but wait theres more commercials are disclaimed as paid promotions ... just because the UK doesnt have them doesnt mean no one does ...

Dag siden
theAverageGam3r
theAverageGam3r

Great video! To look at all of this backwards, I wonder if there have been cases where influencers / media have paid (to create their media) to talk negatively of a brand and have been subsequently sued for slander

Dag siden
LoneMadMightTheMr.CutsieGuy
LoneMadMightTheMr.CutsieGuy

Programmes are not allowed to advertise and or sponsor a product,unless there is double standards involved.

3 minutter siden
syythex
syythex

Is this an ad- *ad plays* yes..yes it is

3 minutter siden
No Face
No Face

YouTube Premium fee doesn"t seem so bad now.

22 minutter siden
rnuk
rnuk

i got 2 ads right in the start

23 minutter siden
Maunster!
Maunster!

No one should be allowed to trademark any word, spearmint, apple, windows, etc.

42 minutter siden
DeNisey BLM-MyLifeMatters
DeNisey BLM-MyLifeMatters

Did you really choke?

44 minutter siden
rhade2k
rhade2k

12:31 got an advert then

Time siden
Pandaoniman
Pandaoniman

You make some good points. However, I still think Gucci Gang shouldn't get air time.

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lobster whisperer
lobster whisperer

Its virtually impossible to find honest reviews on YouTube, try finding a negetive review, they are as rare as hens teeth..shills dominate this space.

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Zane Williams
Zane Williams

@7:10

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crematorium
crematorium

you had me at chiId gambling

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djones02
djones02

Product placements in TV shows is not classy. It's tacky and everyone notices.

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Paul Robinson
Paul Robinson

Mmmm, So why don't BBC state every news cast that they take money from the Government, to get your perception in line with government Agenda? Strange eh!

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Sean Halldorson
Sean Halldorson

Tom Scott is one of the few YouTubers that can keep my attention for a 30+ minute video. I typically hate long videos, but his are always really interesting.

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Dr Delewded
Dr Delewded

Too many regulations.. nonsense

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Dr Delewded
Dr Delewded

This guy looks like julian assange, im out.

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El Bashar
El Bashar

"Is this an advert?" *Godaddy ad proceeds to play* Perfect timing.

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CBM
CBM

I have a sudden urge to bulk buy red t-shirts.

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Eric Meyer
Eric Meyer

It's ya boy. Raid Shadow Legends!

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TheMightyKinkle
TheMightyKinkle

31:32 'With thanks to Evan Edinger' I thought I recognised that bedroom!

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Max Hülle
Max Hülle

Don't speak with smoke in your lungs Tom!

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NC_29 North
NC_29 North

We just liked GME

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Pat B
Pat B

Why do so many people seem hellbent on making our music and movies and other content, and the world in general, so mind-numbing? Is the extra cash really worth it? Is this the world you want to create for others as well as yourselves?

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TheMightyKinkle
TheMightyKinkle

12:31 "Is this an advert?" *Download Audible for free with your 30 day free trial* Wow!

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NC_29 North
NC_29 North

This comment is not sponsored.

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John Dwyer
John Dwyer

I love the bit about the ring doorbell.

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Kai Stitt
Kai Stitt

Me: YouTube: Wanna watch a 30 minute video about a topic that’s never even crossed your mind? Me: DO I?!

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Stabbity Joe
Stabbity Joe

I’m eaatimg pringles while watching this video

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Heed My Warning
Heed My Warning

Online advertising is so ingrained in our culture. Soon, parents will be naming kids "like" and "subscribe".

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2020Tech4U
2020Tech4U

Well guess I'm not taking my kids to "Walt Disney World" now...... "Kids, say thanks to Mr. Scott", " THANKS MR. SCOTT!" sorry the temptation got me, not the cologne! Or was it? haha ads!

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Michael Wilson
Michael Wilson

Wow.

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Nevan Howland
Nevan Howland

11:45

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PBDesign
PBDesign

what if im selling my bath water?

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Nunya Biznas
Nunya Biznas

Advertising for something good is fine. It’s fine dude.

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Cyjax
Cyjax

Wooh how did you make the subtitles blue at 7:34

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Sky Leonidas
Sky Leonidas

dude who cares just dont buy anything

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Arthur Kerr-Sheppard
Arthur Kerr-Sheppard

What about doctors and Big Pharma?

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Norman Hosford
Norman Hosford

Does that include a plot that presents a distorted view of reality to promote a political view? Showing fictional events in ways that make the rare events seem common or the extreme groups seem pervasive? Who would make that decision? Also, is rural England as portrayed by Midsomer really the murder capital of the world?

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Christopher Butler
Christopher Butler

Intentional or not, that ad playing at "is this an advert" is *chef kiss*.

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Krishna Mahesh
Krishna Mahesh

Shouldn't we also require that, just as financial contributors have to declare any interest in any companies whose stocks they recommend (long or short), political contributors and "journalists" have to declare any financial or electoral interests in any candidate or party they support? Just for consistency.... Same idea.

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Yotrymp
Yotrymp

Is it a paid placement when news lies to foment war?

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ASMR For Dogs
ASMR For Dogs

Materially, a film or television studio has a lot more clout for negotiating with a state compared to individuals making online content.

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StarFox
StarFox

It’s time to play, is this an advert? *real ad plays*

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Dovki Paul
Dovki Paul

seems like fair play, the 'big guys' in entertainment need more regulating, a lot of people view them as being more "legit" so therefore their influence is a lot greater than a random YouTube or Instagram influencer. Movies should have some time at the start dedicated to showing all the sponsorship/product deals they got for that movie should

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Ctrl W
Ctrl W

11:46

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RuDuffEnough WellRu
RuDuffEnough WellRu

You're right everyone should have to do it, or no one. I'm leaning on the side of everyone.

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Shay From Scratch
Shay From Scratch

Tom Scott is a national treasure. Not my nation's national treasure, but a national treasure nonetheless. Appreciate him, Britain.

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Trace Seger
Trace Seger

what beach was this recorded at? looks peaceful

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Roy H
Roy H

The advert rules kind of blur the line on what a lie or deception really is. Or false pretenses. Lying, when made illegal, in the US comes with steep penalties. Many states don't have laws about lying to police, but the Feds can throw you in prison for several years for lying to them even though you're under no obligation at all to even talk to them. I'd be more comfortable with lies being punishable if they were misdemeanors. But then again some lies are the vehicles for theft, paperwork fraud, falsehoods to make a sale knowing the customer is basing their decision on the lie, otherwise known as separating a person from their money.

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Piero Vergara
Piero Vergara

Hmmm. I get your point, but this would only be necessary if the world were mainly comprised of impulsive, superficial clueless dunces.... Which I would argue... may not be too far from the truth so i guess I forgot what I was trying to say now bye.

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Piero Vergara
Piero Vergara

For real tho, I think the limitations make sense in the realm of political thought - though on the flipside, making law that regulates political advertising would allow a hegemonic political faction to maintain power indefinitely without contest simply by choosing who they decide to strictly implement their legislative shackles on. Sounds familiar.... Hmmmmm

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joseph mullan
joseph mullan

I think r.e. The Disneyland thing, they perhaps got away with it by wording Disneyland less as a product but rather as a collaboration between two production companies. When Rick and Morty were in the opening sequence of the simpsons, you wouldn’t say that’s product placement. (I do think it’s very muddled and a bit morally bankrupt to shove adverts in faces that much)

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siriusflood
siriusflood

Whilst it doesn't count as an advert, calling a box mod a "vape pen" could be breaking rules on obscenity.

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Felippe Silveira
Felippe Silveira

When Tom said: "Is this an advert?" at 12:31 , I got an ad on the video 😂

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Gerry Phibbs
Gerry Phibbs

Tom - your presentation has got me thinking, which I suspect was your goal. Your points are well taken, and well supported. While I too would prefer a set of universal media constraints - not necessarily *just* for product placements and concealed ads, I wonder whether the time and effort involved would be considered well invested. The technologies of media are changed so quickly, that "rules" set up today, simply may not apply at a future time when said technologies have evolved to effectively conceal such advertising. At 70 now, I've lived through enough revolutions, both social and technological, to know that they will continue to happen, often when we least expect or understand what's actually happening. When I was in school, we were taught to use slide rules for physics and math classes. At the time, handheld calculators were just showing up in the market - bulky battery operated affairs that varied greatly, depending on the brand and the cost. However, we were not permitted to use them in those classes! It violated school policies, as well as the teachers' preferences. Today in similar educational systems, each student is expected to have a high end cell phone, capable of doing tasks undreamed back in those days! What sort of technical achievements might the next generation (or two) be expected to have, and what sort of new tasks will be part of their daily lives? Rather than just advertising on TV, or on a YouTube video, I'd expect to see non-stop feeds of advertising directed at whatever the next cell phones are, and that those same ads will be seamlessly incorporated into most (or all) of the functions of said devices. Because such ad-streams are not broadcast over traditional TV channels, will they be subject to the same sorts of considerations? Probably not - so will one of the all-too-soon-to-arrive-future careers be in generating or possibly regulating that sort of streaming advertising directed at everyone's individual personal media device? I hope that you continue to consider all the possibilities, as well as the potential ramifications of the various forms of advertising that are surely coming down the pike!

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HLGpanda
HLGpanda

Well you can't spell advertisements without semen between tits.

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Richard S
Richard S

In many countries there must be inserts like "this video contains product placement", but, well, it's at the end and not at the beginning and not during the video. And sometimes it reads something like this: "the moderator wears clothing from ...", which is a way of sponsoring and declaring the sponsoring in one message. Well, that's not optimal. And in big cinema movies there is product placement all over the place, for example the cars and laptops in Bond movies - and they mention it at the end, I'm sure, but who reads these tons of texts at the end of big movies, well I might do to see if I catch something interesting. It's really shocking how many people have been working for one movie.

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R. Crosby Lyles
R. Crosby Lyles

Brilliant mate! Simply brilliant! Well I think I found out how to deal with Google Talk to text. If I use a slightly British accent it seems to understand me better.

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desmond
desmond

If it bothers you go find a real job

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truth betold
truth betold

welcome to america . the land of the double standards . word trickery . the american dream is just that .. a dream , unattainable . where our countrys' biggest companies are advertising firms (google/youtube). UK having strict rules is a good thing. it doesnt allow companies to be as deceptive. over here in the states , they allow pharmaceutical companies to advertise their designer drugs even though taking them may result in growing extra limbs and even death. yes we have freedom of speech .... unless other people can hear you. just keep in mind that america is full of sh!t. just open your eyes and you can see right through our BS

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Bandito Dorito
Bandito Dorito

The bed is a green screen because there is a green outline on Tom

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Ptao Tom
Ptao Tom

Ok, so people can’t lie to manipulate the stock market, but can they tell the truth to manipulate the stock market?

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Minutewave
Minutewave

i loved how you covered up the costa milkshake logo lmao

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wesley strickland
wesley strickland

Loud af jesus.

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Ptao Tom
Ptao Tom

The BBC had a monospony on it not a monopoly. It is a suddtle difference and a word that is now mostly forgotten. But still a cool word.

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tosspot1305
tosspot1305

I want 'The Ring' doorbell sooo much!

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Augie Grant
Augie Grant

great video

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Team Muggi
Team Muggi

"Better get the Serious Toothpaste!"

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z gaio
z gaio

Who cares about ad timing, Tom just took the fattest cotton rip I've ever seen

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Ponder & Prank
Ponder & Prank

It’s time to play: Is This an Advert? ad plays

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Jesus Fried Christ
Jesus Fried Christ

South Park was right. The ads are taking over.

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M S
M S

UK has to have a "P" in the top corner to state product placement. Coronation Street does this, especially after they rebuilt the Street set and suddenly, Corrie has a Costa and a Co-op. 🤣🤣🤣

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Emanon Kianols
Emanon Kianols

That little effort of American and British narration of the laws was smooth. It's the little tings!

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M S
M S

Brilliant this. 👍🏻

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Emanon Kianols
Emanon Kianols

I didn't get the ad everyone is talking about..

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The Noobest Girl
The Noobest Girl

"America - The land of the free" should be in quotations

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xXFallenHyperionXx
xXFallenHyperionXx

>Spending money shouldn't be considered speech. Absolutely untrue. When you donate to a political candidate, you are put onto a donor list. Could you imagine what would happen if spending money wasn't considered speech? People could aggregate a list of people who donated to a certain candidate and charge them or otherwise abuse them with government power. All so Disney doesn't get Tom Brady to say he's going to Disney World after his Super Bowl win?

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Nigel nigel
Nigel nigel

The BBC are very good at advertising/promoting non fully tested, trial vaccines.

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Vinnie Novido
Vinnie Novido

"Is this an advert?" Youtube - "i'm gonna play an advert here!"

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Fairydance Creations
Fairydance Creations

The BBC had a monospony on it not a monopoly. It is a suddtle difference and a word that is now mostly forgotten. But still a cool word.

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MPSESRA
MPSESRA

Right after "you have right to know when you are advertised" at 28:55 it showed "beginning of commercial 5.. 4.. 3.. 2.. 1.."

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Robert Guttke
Robert Guttke

The erect periodical preauricularly remember because shark physiologically live down a spotty spruce. ablaze, knowledgeable tennis

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FLuffyxKittyCat
FLuffyxKittyCat

i love how this all started with Tmartn and Syndicate when they didnt disclose that they owned the CS GO lotto site. Everyone went insane and since then people had to disclose it properly

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James Field
James Field

Great intro

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Bryan Gore
Bryan Gore

It's all about control. If you build your own ham radio, and start broadcasting; you can say whatever you like. The only way to stop you, is for someone to come break down your door. So the government won't usually bother you unless there is a really good reason. It's one of the benefits of having a well armed population that likes throwing tea into the harbors. :)

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jirodyne
jirodyne

I've seen this arguement before, years ago. And from that I know why, at least here in America, TV and Movies don't have to do the same thing online media personal does. The answer, of course, is money. If Shows and Movies had to disclaim, up front, they were advertising. Then many people wouldn't watch those movies and shows anymore. So both A, the show/movie wouldn't make any money from Viewers. But also B, the companies who paid for the Advert wouldn't make any money or influence either and have ended up wasting money, and gained nothing. Those companies giving adverts, don't want that. They want to make money, they want their products known. And they used their money to make sure the FCC and other Government Entities don't ever make Laws restricting them.

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DaddyKids Vlogs
DaddyKids Vlogs

Your stood in front of white cliffs. Is this a half hour long advert to promote the late Dame Vera Lynn’s greatest hits cd?

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xclimatexcoldxx
xclimatexcoldxx

If lies didn't exist, neither would this video. To be clearer, all product placement would be genuinely what the person loves, paid or not.

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xclimatexcoldxx
xclimatexcoldxx

P Law: That's all you need!

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themadmallard
themadmallard

@16:00 i dont think thats the rationale. I think its actually a different issue altogether when it comes to the online spaces like Youtube. Its because a contributor who uploads and also has some kind of advert content in what they upload are actually in a small way becoming a sub-platform to the platform, in this case Youtube. This sets up a direct competition relationship at a certain level. I think this is the reason why these are treated differently. the other entertainment outlets dont take the shape of an advertising company in the way Google/alphabet, or any of these companies that sell your info to advertisers do. not making a case that its right, just pointing out something.

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Sebastian Sean Crow
Sebastian Sean Crow

11:53 is that... a mech mod???

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Trueflight Silverwing
Trueflight Silverwing

Totally agree with everything in this. I have to be more upfront about advertising to my 2k YouTube followers than giant multibillion dollar corporations. That seems strange to me.

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Miles Harrison
Miles Harrison

28:06 - Ohhhh, after 28 mins I get why this was filmed somewhere in the SOUTH-EAST of England... Trollery aside, one of your best videos Tom... Keep it up!

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Aidan5f
Aidan5f

11:48 Tom dies

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Stephen White
Stephen White

Seriously, I'm not from the UK, can you tell me which one is Ant ans which one is Dec?

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Thomas Herbort
Thomas Herbort

Is this Tom from myspace?

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Nad Senoj
Nad Senoj

Everyone else does... This is stupid. The Phrase " AND NOW A WORD FROM OUR SPONSORS " Is synonymous with television! To imply that PAID AD SLOTS, are not a commonly understood thing is the height of ignorance.

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Stephen White
Stephen White

"My usual apple ear buds"?

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Stephen White
Stephen White

Here in Australia, we have a government broadcaster similar to the BBC called the ABC. We have had many competing commercial broadcasters for quite some time but the ABC has a similar history regarding advertising. I have always wondered whether it is advertising for a radio station to play music, that a listener may choose to purchase.

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Mirza Razak
Mirza Razak

South Korea has been very strict about this, look it up Tom. It's really interesting.

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Jorrus Kurren
Jorrus Kurren

I love your mock ads! They're dry comedy gold to my tired brain

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