Kanye West And The Creative Process Behind His Adidas Yeezy Shoes | Forbes

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    Forbes

    Runtime: 08:56

    Kanye West is the third highest-earning celebrity on Earth. Mostly due to his Yeezy line with Adidas, Forbes pegs his pretax income at $150 million over the past year. In an exclusive interview, West takes us through the creative process behind his shoe line and his approach to business. Welcome to the billion-dollar Yeezy empire.
    Read more about Kanye West and Yeezy shoes on FORBES: www.forbes.com/sites/zackomalleygreenburg/2019/07/09/kanyes-second-coming-inside-the-billion-dollar-yeezy-empire/#223c34145ec3
    Forbes Portraits is a weekly series that profiles the billionaires, leaders and innovators using entrepreneurial capitalism to change the world.
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Burt Gaming
Burt Gaming

Why'd they pick this soyboy to interview Kanye?

10 timer siden
aa1 chris
aa1 chris

2:14 yooo I’m also a fan of Asa Akira😁

7 dager siden
Daniel_ Abbas
Daniel_ Abbas

Despite the pandemic, it's been a really great opportunity making money from the comfort of my home with @ excellent _ribeiro on lnsta . I've found this of true value to my finances when i invested $700 and got payout of $9500 today thank you so much..,.

8 dager siden
Jeremiah Mikes
Jeremiah Mikes

everybody: "how many times did you cheat on kim " Kanye : "im not a numbers guy "

11 dager siden
Skipst23 Fire kicks
Skipst23 Fire kicks

🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥

11 dager siden
w g
w g

5:45 take notes

23 dager siden
Mr. Nobody
Mr. Nobody

No your a conman guy

27 dager siden
DellunaMusic
DellunaMusic

y'all sleep and dont know Nike also has Yeezy collabs

28 dager siden
James Carbon
James Carbon

I didn't know too much about the Yezzy shoes. I just assumed Kanye just licensed his name. But now I know he is behind the creative process.

Måned siden
Vinicius Rabello
Vinicius Rabello

Mah q bossta de entrevista hein

Måned siden
leanne lewis
leanne lewis

I love his response to calculating his process lol. It’s so true, yes Kanye!

Måned siden
Omari
Omari

With Kanye in this mood, this could be a legendary interview

Måned siden
tanaka
tanaka

how do you get to talk to Kanye about yeezys in front of a ton of unreleased colorways and models and not smile the whole time.

Måned siden
Aac Hen
Aac Hen

Nice Ring !!

Måned siden
Saiyan King
Saiyan King

8:24 look at all those sample Yeezy 350s 🔥🔥🎊

Måned siden
Patrick Clinton
Patrick Clinton

I'm so happy that i can finally embrace financial freedom, i earned my salary with in a couple of days. And only Mr Young At you_ngli on Instagram made itpossible, I never believed i could gain so much through Binary Options trade..

Måned siden
Nick McDowell
Nick McDowell

the interviewer was not prepared for this. Ye gets so much hate, but he really has an incredible mind.

Måned siden
morf 1888
morf 1888

Yeezy. Quite simply, the shittest trainer ever made!

Måned siden
Jimmy Calderon
Jimmy Calderon

looked this video up after a long time to comment on how awful the interviewer is

Måned siden
Tsizzle45 _
Tsizzle45 _

That whole number of prototypes discussion was amazing, Kanye explained it in such a clear way but that interviewer wasn't getting it in the slightest. does he love sneakers? does he have a joy for sneakers, for art? Asking about numbers for something that cant be put into numbers just seemed offensive.

Måned siden
Lawze
Lawze

Need to give some of those shoes to the poor countries now that's the best achievement ever

Måned siden
just love
just love

soyBoy

Måned siden
infamous_
infamous_

look at you getting mad about that dude wearing nike while ye himself likes wearing them 😂

2 måneder siden
Ken mcdonald
Ken mcdonald

BRUH dude who interviewed Kanye should have been fired for this

2 måneder siden
Woo Yeti
Woo Yeti

All these shoes are insane we need all of these ye beatiful pieces 🤩

2 måneder siden
BROKE THE SEAL
BROKE THE SEAL

Dude promotes a collection of books that condoned slavery. Just straight ignorance

2 måneder siden
Sanguiin !
Sanguiin !

This interviewer is trash

2 måneder siden
bulbi 420 rdz
bulbi 420 rdz

Kanye is a genius

2 måneder siden
Darian Gomez
Darian Gomez

Subtitles: (silence)

2 måneder siden
Marwan Joundi
Marwan Joundi

the interviewer was so weird lol

2 måneder siden
Melly Alex
Melly Alex

I'm so happy that i can finally embrace financial freedom. And only Charles made it possible, I actually earned my salary within a couple of days. I never believed i could gain so much in Binary Options. Mr @Charles_forex09 on Instagram 💓is the right one to help you get financial freedom goto him for assistance.

2 måneder siden
QuantumOS / LSG
QuantumOS / LSG

4:38

2 måneder siden
AZG
AZG

Came from the Nick cannon interview with Kanye,. Now I understand this interviewer.

2 måneder siden
c winner
c winner

wow.. the outfit of the Kanye ... no style, or he is homeless :D .... sorry but this is ugly as F.

2 måneder siden
Mike Fry
Mike Fry

"so to ask me to somehow translate this to numbers?!.... £220 retail..."

2 måneder siden
Jazz Burnett
Jazz Burnett

Ye had patience with this guy nbs

2 måneder siden
Trishanth Chandrahasan
Trishanth Chandrahasan

Kanye recently said that Forbes didn't want to give him the billionaire label because they didn't like the unorthodox way he became one, he defied the normal way to become a billionaire. Not your typical Bill Gates, or Warren Buffet corporate story but a rages to riches story about creativity and challenging the system in every way. Now watching this video with this absolute pleb interviewing him, makes me think Kanye was 100% right

2 måneder siden
Aldan Cheney
Aldan Cheney

who is the interviewer

2 måneder siden
Collin Gill
Collin Gill

"theres a little bit of lamborghini in everything i do"

2 måneder siden
Jimmy The Gent
Jimmy The Gent

It’s a sneaker dude. 🤦‍♂️

2 måneder siden
Jed Ho
Jed Ho

Anyone one know where I can get that zip hoodie

2 måneder siden
For Exams
For Exams

Yeezys are Lamborghini of shoes ❣️

2 måneder siden
natan
natan

Does someone actually likes the look of Yeezy's? Not asking if you like Kanye, or the story.... I mean the shoe. How it looks. Do you like it?

2 måneder siden
Ashutosh Rana
Ashutosh Rana

Kanye and creative don t go together

2 måneder siden
NeighborHoodCyclist
NeighborHoodCyclist

i got the message, its llike saying he made these shoes, designed and created and he said he loves them all, just like god created us no matter what color, religion or ethnicity we are, he loves us even if we have flaws, just like kanye shoes.. even the ones that didnt make it, he loves them all. this is an example of gods creation and how kanye is a gods person and good example as a leader

2 måneder siden
Rudy Muñoz
Rudy Muñoz

I wish I was in the middle looking at all the different color ways

2 måneder siden
Rudy Muñoz
Rudy Muñoz

Kanye was so professional

2 måneder siden
SANATH Rajesh
SANATH Rajesh

The interviewer is really arrogant.

2 måneder siden
Made by 54м.
Made by 54м.

Bro kanye looks high but he also looks pissed at the interviewer

2 måneder siden
Anthony Joseph
Anthony Joseph

If you actually like your grandmas cake you would ask her hey grandma how did you make this it’s really good . The interview enjoyed the shoes and wanted to know what it took to get there . Not a stupid question at all . And I’m a huge kanye fan

2 måneder siden
Cooky Oner
Cooky Oner

I can understand what kanye meant and i can also understand the curiosity of the interviewer but to ask a creator how much of their creations will actually make it to the shelves could be taken as negative criticism by a designer. Like hearing ifs and buts when all they want is 100% confidence and faith in their product, the sky isn't the limit for designers...in saying this I know the interviewer was just asking a question but should think twice when interviewing Ye as he now knows lol

3 måneder siden
Vigorow
Vigorow

It’s all based on hype. Nothing else.

3 måneder siden
:/
:/

Imagine some guy just runs in there and steals some yeezys

3 måneder siden
Jim Jones
Jim Jones

This interviewer is whack as f

3 måneder siden
マシュー Matthew
マシュー Matthew

It was the glasses for me. He couldn't see the vision.

3 måneder siden
Thodoris Douris
Thodoris Douris

The interviewer is wearing J's lmao

3 måneder siden
Orson
Orson

Interviewer: How many prototypes are there? Kanye: Do you love your grandma?

3 måneder siden
LAFUNGA786
LAFUNGA786

Dont do drugs kids!!

3 måneder siden
amy mae
amy mae

Good video!!

3 måneder siden
tristan white
tristan white

Rip to the intern who had to set up the yeezy shrine

3 måneder siden
Stephane Massa
Stephane Massa

Kanye : Creates record breaking shoes with adidas Interviewer : Wears shitty nikes

3 måneder siden
Snm
Snm

It’s crazy how he was struggling to get into the fashion industry. And he got so frustrated that he made he whole album to express his anger, which was ‘yeezus’. And now look at him with a billion dollar sneaker empire. So inspirational

3 måneder siden
Josiah Nobles
Josiah Nobles

This guy’s like the stereotypical “evil journalist” from movies who doesn’t care about an assignment and then the interviewee teaches him a lesson and changes his attitude

3 måneder siden
arcturianstarseed
arcturianstarseed

uncalculable joy. these are miniature vehicles.

3 måneder siden
Ivo van de Boom
Ivo van de Boom

Horrible interviewer.

3 måneder siden
RedMambaYard
RedMambaYard

5:01 ✌🏻💖

3 måneder siden
Mercury Mine
Mercury Mine

bible says: "dont wear clothes made of two types of material" kanye: wears hoodie with zipper

3 måneder siden
Hoodie
Hoodie

clothes aren't made of metal my dude

3 måneder siden
Etc Etc
Etc Etc

200x 100 ......I’m not a numbers guy hahaha

4 måneder siden
Prima Donna
Prima Donna

Ya boy standing in the midst of billions of dollars and he’s worried about quantifying the value of a billion dollars lol.

4 måneder siden
Krethaloshanan
Krethaloshanan

6:33 bruh, my man got mad till he sent him out

4 måneder siden
Zamoo Free
Zamoo Free

Kanye West love you man you are the best❤❤❤❤

4 måneder siden
bbtootall
bbtootall

I love the nasally, dorky quality to Kanye's voice. When he speaks his voice is almost shaky, but he's so intelligent and confident in himself that you almost don't notice it.

4 måneder siden
Sue Young
Sue Young

this dude had absolutely no business interviewing kanye lmao

4 måneder siden
Sue Young
Sue Young

imagine showing this video to someone in 1910

4 måneder siden
Danny Cabrera
Danny Cabrera

That guy was mad dumb I would of told em to leave asking dumb questions then get mad when the artist treat them bad

4 måneder siden
Tim Alma
Tim Alma

What's wrong with this guy

4 måneder siden
A W
A W

This interviewer lacks the emotional intellect Kanye has. It shows and it's unfortunately painful to watch.

4 måneder siden
Noor
Noor

Well, this is the type of interviewee you going to meet when you collab with lil pump.

4 måneder siden
Mart Bell
Mart Bell

thats really modern Jesus:D

4 måneder siden
Mart Bell
Mart Bell

a

4 måneder siden
Dick Tator
Dick Tator

https://youtu.be/a6DrrAxBsr8 I started rapping for my daughter and rights but now ya all got what ya wanted

4 måneder siden
La Ninfa Pimentel
La Ninfa Pimentel

The interviewer was super intimidated

4 måneder siden
Reaganvlp
Reaganvlp

I can say that it is the world most lousiest, awful and ugly shoes ever made in human history

4 måneder siden
Angel c
Angel c

It's a painting it's a spirit its vain babbling

4 måneder siden
Angel c
Angel c

He doesn't know anything that he speaks so hes not a Christian trinitarians are not christians people that invite Jesus into their heart some sinner's prayer so Romans road and to salvation. Are not christians they're self proclaimed christians but even Jesus said it is not he that commendeth himself it is he that the Lord commendeth the word of God has to back you up. But when you ask people that are so proclaimed christians about the word of God they know nothing as they ought to know. Therefore justifying themselves which is an abomination into the Lord as it is written

4 måneder siden
hvxy fzrsq
hvxy fzrsq

That interviewer came wearing Air Jordans .. the audacity !

4 måneder siden
Jessica Kay
Jessica Kay

JORDAN'S ARE BETTER THAN YEZZY'S!!!!!! Ya'll crazier than Kanye 🤣🤣🤣🤣 Sorry not sorry

4 måneder siden
Vatsal Lahoti
Vatsal Lahoti

its like kanye interviewed the other guy

4 måneder siden
matt iatauro
matt iatauro

He’s a genius I respect him 100%

4 måneder siden
matt iatauro
matt iatauro

Bro that don’t even sound like Kanye I’m telling u he’s Jesus

4 måneder siden
Sodamaker Films
Sodamaker Films

I'm telling u your IQ is 20

4 måneder siden
DB Cooper
DB Cooper

Kanye is a joke. He’s only popular because y’all are buying into his cryptic BS. He’s creative, I’ll give him that. But there are way more artistic creative people out here that don’t have to spend half their time overhyping themselves up.

4 måneder siden
- Cdawgg -
- Cdawgg -

Or he’s popular because people like what he does

4 måneder siden
Randomfully Wonderful
Randomfully Wonderful

This man is a god ... a god among men.

4 måneder siden
Sackiema Fennerty
Sackiema Fennerty

Kanye understands the power of creation and that it is essential to create out of love and appreciation. That's why he is wealthy. I learned so much from his response. I understand now. He thinks BIG. He is WAY ahead of his time.

4 måneder siden
MrFLyDunker
MrFLyDunker

Haha love this brother in Christ👊🏽

4 måneder siden
Silver R
Silver R

this is trash let me interview him next time

4 måneder siden
naukarr
naukarr

1:09 his thumb

4 måneder siden
Liz Marquez
Liz Marquez

Looney tunes

4 måneder siden
John Doe
John Doe

Who else here because he having another bipolar episode?

4 måneder siden
Bee Garza
Bee Garza

Yes yes YES

4 måneder siden
Hair Luvo
Hair Luvo

Kanye: it's $3.3billion since no one at Forbes knows how to count. Also Kanye: I'm not a numbers guy.

4 måneder siden
xL3MN
xL3MN

Davy Loot well, Ye explains in the very next interview he did, that it’s about racism and how whites don’t want black people to know they have the ability to buy land. He showed them a $800k receipt and they still called him a “centimillionaire” . You guys should check it out He says it way better than I explained.

3 måneder siden
Sodamaker Films
Sodamaker Films

we need more objective thinkers with prefrontal cortexes like this^. His 'fans' pay no attention to his contradictions.

4 måneder siden

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