How robots made this food commercial look effortless

  • Publisert 14 dager siden

    Vox

    Runtime: 08:29

    Creating the perfect food commercial isn’t just a matter of great styling and a mouth-watering dish. Sometimes, you need a robot.
    Steve Giralt is a “visual engineer.” Check out his Instagram for more:
    stevegiralt
    The team that built this rig shares amazing BTS as well.
    garageriley
    mattphub
    Or explore his website as he starts working on educational content about his work:
    www.thegaragelearning.com/
    Giralt began his career as a stills photographer, but he saw potential for more thanks to his hobbies in engineering. A new discipline was born: visual engineering, using robotics, advanced camerawork, and a lot of creativity to create moving images that have never been seen before. His Smores have lit up Times Square, and, in the video above, you can watch how he uses trial and error (and more than a few robots) to drop the perfect lime.
    Giralt’s toolkit includes Arduino programming, Maya, welding, epoxies, super-expensive cameras that can shoot incredible slow motion, and a lot of elbow grease and ingenuity. This form of commercial art shows how technology can make incredible images happen - and you don’t always need computer graphics to do it.
    Subscribe to our channel! goo.gl/0bsAjO
    Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out www.vox.com.
    Watch our full video catalog: goo.gl/IZONyE
    Follow Vox on Facebook: goo.gl/U2g06o
    Or Twitter: goo.gl/XFrZ5H

lashton
lashton

diy but make it proffesional

3 timer siden
Bruno Albertoni (student)
Bruno Albertoni (student)

There where a lot of times during this video I thought I was watching an actuall ad

5 timer siden
artistafrustrado
artistafrustrado

i assumed that a Slowmo camera being spun around was part of the answer, didn't expect the robot to be that much more engineered

6 timer siden
umlungu360
umlungu360

I want my business and this business to have babies

9 timer siden
Ads I See
Ads I See

Amazing of all the jobs you never really realize exist, such as “Visual Engineer” Fun to see how commercials are made! 👍😀

11 timer siden
Deep Senpai
Deep Senpai

These thing are so cool, everyone wants to do it but it's hard and expensive.

22 timer siden
NoTraceOfSense
NoTraceOfSense

People who’ve watched Mark Rober: _Hey, I’ve seen this one before! It’s a classic!_

Dag siden
K D
K D

Ummmm CG instead?

Dag siden
Jordi van Selm
Jordi van Selm

But wait, it's an ad, so we better just skip it.

Dag siden
The Gaming Rift
The Gaming Rift

that editing 4:05

Dag siden
Calvin X
Calvin X

Don't shop Verizon

Dag siden
Matt Wolf
Matt Wolf

Mom can we drop the lime? Mom: We can drop the lime at home. Lime dropped a home: 0:24

2 dager siden
Rus Rus
Rus Rus

Why not do 3d render.

2 dager siden
Stephan Martin
Stephan Martin

This is shot in Richmond! I recognize the Willow Lawn/Libbie Ave area

2 dager siden
TJ Maher
TJ Maher

lemme see if i got this right? you drop the lime in the coconut and make it splash up?

2 dager siden
Logan Hackney
Logan Hackney

I could make this basically in Blender and it would look just as photorealistic and it would be free but more power to this guy, I admire his dedication to his craft especially with all the engineering he's doing behind the scenes.

2 dager siden
Franzchester
Franzchester

What song again was that on 0:28?

2 dager siden
PS3GamingScotland
PS3GamingScotland

That's really interesting but it's cheating. I wonder if people would still buy the product if the ad was made the way the Vox guy made it?

2 dager siden
bouytt guyt
bouytt guyt

I want more Croissant Battle footage!

3 dager siden
Alan Ooi
Alan Ooi

what is the difference of spinning rig compare to spinning the table instead?

3 dager siden
ミรρꙙ૨ҡყɱꙙ૨ҡⲓદ ඏ
ミรρꙙ૨ҡყɱꙙ૨ҡⲓદ ඏ

I wish I had that persistent problem solving passion that Steve has. Incredible guy doing incredible work. Seems like the type of guy that if there's an end goal to get to he just goes for it then, no ifs, ands, or buts. I wish I was like that. I get frustrated after just a couple roadblocks.

3 dager siden
Raspberry Jamus
Raspberry Jamus

Do you think this will be replaced by 3d artists someday?

3 dager siden
bouytt guyt
bouytt guyt

How isn't the glass sliding. Glue? ALOT OF GLUE?

3 dager siden
Samuel.N.S. yaruhamann
Samuel.N.S. yaruhamann

Who thought of Eddy's magnum opus @ 0.29

3 dager siden
Random kid online
Random kid online

* I like bob, Robbie(?), and johnny five. I bet I'd get along with them*

3 dager siden
Tristan Tzara
Tristan Tzara

2:50 whats the name of the song? sounds wicked

3 dager siden
Mirata
Mirata

minecraft music

3 dager siden
Shubham Agrawal
Shubham Agrawal

Oh, So it's not just computers ? 🤔

4 dager siden
Lucifer303
Lucifer303

You know you can actually cg all of it now

4 dager siden
Black Hayate
Black Hayate

Love this guys work

4 dager siden
Joysh Art
Joysh Art

I'm sure that making a realistic animation would be cheaper and the practical part was just a client fetish... and not knowing exactly what they wanted as well.

4 dager siden
maura kane
maura kane

georgejones ericthomas loona

4 dager siden
Andrew
Andrew

Racists love joe Biden! He supports BLM who want segregation. He has passed laws that historically oppress people of color. Everything a racist would want yet they claim they’re “anti racist”

4 dager siden
Finn.
Finn.

what

4 dager siden
nieooj gotoy
nieooj gotoy

I want more Croissant Battle footage!

4 dager siden
PeterM128
PeterM128

You know glass is moving fast when you start to see rolling shutter effects

4 dager siden
Dan Green
Dan Green

This guy thinks like a software developer, a good one.

4 dager siden
Siddarth Balaka
Siddarth Balaka

How isn't the glass sliding. Glue? ALOT OF GLUE?

4 dager siden
nieooj gotoy
nieooj gotoy

it's funny how proffesional and at the same time how DIY-style this is lol.

4 dager siden
Istrate Sergiu
Istrate Sergiu

Sure, you can make a robot to drop the lime, but you could also make a lever that would drop the lime when you pull a string.

4 dager siden
Myles B
Myles B

Quarantine boredom

4 dager siden
ErrInTheMatrix
ErrInTheMatrix

Man, imagine if we didn't wast thousands of lives on advertising

5 dager siden
Tr3y - Gaming
Tr3y - Gaming

It was effortless because it was done by a robot.

5 dager siden
finley burns
finley burns

I like how versatile vox is, they have hard hitting journalism, and this, which is just fascinating

5 dager siden
Jeahn Laffitte
Jeahn Laffitte

I’m so happy to see Steve Giralt on Vox!

5 dager siden
Budabaii
Budabaii

i'm far more interested in the setup that throws a water balloon at some oranges, and pops it in time for a mid air collison. 7:06

5 dager siden
nofreebeer
nofreebeer

The fastest 5th generation! What?

5 dager siden
Rodger Rodger
Rodger Rodger

bruh he fr didnt even try with the at home one

5 dager siden
Delta Sly
Delta Sly

Green screen, not yellow

5 dager siden
ZixZee
ZixZee

this is very interesting

5 dager siden
Potchary
Potchary

Ok but please tell your editors to not include all those „uh“s and „um“s in the subtitles lol

5 dager siden
Betty Vanderhooven-SchmaaSchmaa
Betty Vanderhooven-SchmaaSchmaa

You make me care about things I don't care about.

5 dager siden
qopoy dnon
qopoy dnon

it's funny how proffesional and at the same time how DIY-style this is lol.

5 dager siden
Maria Isabel Martinez
Maria Isabel Martinez

5G. I'm not a fan. Please tell me how this ISN'T a bad thing? I'll wait...

5 dager siden
JAVA ɢᴀᴍɪɴɢ22
JAVA ɢᴀᴍɪɴɢ22

Did i just watch an eight minute video on how to drop a lime into a glass of jack daniels

5 dager siden
Ingagi
Ingagi

Steve is cool

5 dager siden
Dark Seastar
Dark Seastar

The client sounded like Michael Peña at 2:08.

6 dager siden
Alyssa Forsty
Alyssa Forsty

when a whole cup of juice has a better photoshoot than you:

6 dager siden
Chloe Franklin
Chloe Franklin

does anyone know the song used around the 30 second mark?

6 dager siden
Just Some Girl without a Mustache
Just Some Girl without a Mustache

Google Hum identified the song as 3 Gymnopédies.

6 dager siden
LOLey
LOLey

Totally misunderstood the title 😅

6 dager siden
Lanach 07
Lanach 07

So no one is talking about how the SCIENCE and ART scrambled to become REACTS NICE ; 1:39

6 dager siden
padkirsch
padkirsch

And they threw in the Verizon 5g commercial at the end too... 🤑🤮🌝 Love Steve giralt. Awesome stuff here. Great video but that ending was disappointing to say the least.

6 dager siden
Jamie is a NOOB
Jamie is a NOOB

*bruh i want job like this when i grow up*

6 dager siden
⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻
⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻

I got that ad before the video so i thought i got it twice

6 dager siden
Hassnain Haider
Hassnain Haider

What did i watch this?

6 dager siden
Akmal Danial
Akmal Danial

no one gonna talk abt the minecraft music in the beginning

6 dager siden
Lion GamingYTz
Lion GamingYTz

Guys I have figured out that it was...... *Nothing ;-;*

6 dager siden
Leung Hiu Ching Oriana
Leung Hiu Ching Oriana

Salute(=_=)7*

6 dager siden
Ben Fisher
Ben Fisher

Wow this video is more educational than the schoolwork I’m doing rn

6 dager siden
Nishit shetty
Nishit shetty

Hmm can't we use 3d softwares to do these things 🤔

6 dager siden
ashesfrombones
ashesfrombones

or... or... or... use Blender 3D

6 dager siden
El Bandito
El Bandito

Soon bartenders will be out of their jobs.

6 dager siden
5 Minutes Of Siege
5 Minutes Of Siege

Honestly I would rather have one ad for watching YouTube videos than watching one of these and having two

6 dager siden
David Bennett Piano
David Bennett Piano

It's absurd that this video is sponsored, but not by Jack Daniels!

6 dager siden
Elektric
Elektric

verified but 8 likes is the lowest ive ever seen

6 dager siden
padkirsch
padkirsch

Right? Verizon 5g? 🤦‍♂️

6 dager siden
Asz
Asz

So where can i watch the full video of that commercial?

6 dager siden
Peter B
Peter B

Anyone know the name of the piano piece around 30 seconds in? I can’t remember the name!

6 dager siden
Rainer
Rainer

But couldn't all this be done in a 3d render/simulation? It would be much easier I think

6 dager siden
LaFantum
LaFantum

The parent company of verge......... *angry Stefan etienne sounds*

6 dager siden
TCRG Official
TCRG Official

1:00 can’t they just spin the platform with the cup of thing

6 dager siden
Alexyum S.
Alexyum S.

It would be less expensive to make it completely in 3D

6 dager siden
W
W

Vox bringing that fire again

6 dager siden
Izzati Hassan
Izzati Hassan

one word: Blender.

6 dager siden
Johnny Cash
Johnny Cash

This is why I’m voting Trump.

7 dager siden
Gen D.G.
Gen D.G.

"Problem-solving is like the core of my passion." 💙💙💙

7 dager siden
Gabby Valenciano
Gabby Valenciano

*sigh The things we do for food...

7 dager siden
Ans Hakim
Ans Hakim

It doesn't look effortless tho

7 dager siden
eioshen boboi
eioshen boboi

Everyone else's main takaway: Wow so much tech goes into making ads. My main takeaway: OMG was Wall-E based on Number 5?

7 dager siden
samfa L
samfa L

What if you used clear gelatin and cut it into cubes as ice instead of ice in the drink

7 dager siden
samfa L
samfa L

This is really cool

7 dager siden
paul mullins
paul mullins

What is the son* at opening.

7 dager siden
MatthewPlays_YT
MatthewPlays_YT

e

7 dager siden
eioshen boboi
eioshen boboi

Meanwhile the ice caps are melting. At least the product shots look good.

7 dager siden
Max
Max

Isn’t it easier to animate it? And cheaper?!

7 dager siden
x9x9x9x9x9
x9x9x9x9x9

Being a helper on these food commercial crews is a dream job of mine. You get to build and work with so many cool things.

7 dager siden
jingle bell
jingle bell

A piece of laptop and Animation software can do the whole thing. And you can't see the difference. But the genuine and talent of this guy is far more superb , he did a great job.

7 dager siden
Koen Noordhoek
Koen Noordhoek

I absolutely love the video, and I think the rig is incredibly cool, but wouldn't it be way easier and cheaper to simulate this in blender or something like that?

7 dager siden
chatboss000
chatboss000

Maybe for these specific compositions, but let's think big picture. A business like this will also be doing other commercials. And at that point, is it really worth it to model and animate a photorealistic actor, drink, and background for a 10 second shot of them drinking a coke in a supermarket?

4 dager siden
Nadav Goldenberg
Nadav Goldenberg

@dbrand ? 🤔🤫

7 dager siden
Christian Lemus
Christian Lemus

What classical song do they use at the start of this video?

7 dager siden
fuckleberrie
fuckleberrie

Idk what it is about tech people and naming things, theyre so creative otherwise Camera 1: bob Camera 2: bob 2 Camera 3: movie robot

7 dager siden
Kaustubh Pethkar
Kaustubh Pethkar

how do you want to make your advertise? yeah yeah yeah lets do that.

7 dager siden
Niladri Mondal
Niladri Mondal

Just give Daniel Schiffer a call he will show how it's done

7 dager siden
Dj Boom
Dj Boom

2:51 YogurtCap's nemesis

7 dager siden
Just Some Guy without a Life
Just Some Guy without a Life

I can already hear the sound of people losing their jobs

7 dager siden
is this a jojo's reference?!?!
is this a jojo's reference?!?!

Art science Can literally make Reacts nice That was so smooth

7 dager siden

Neste

The Infinite Pattern That Never Repeats

21:12

El Chapo's drug tunnels, explained

09:04

Fast Food Done Right With Gordon Ramsay

16:12

Fast Food Done Right With Gordon Ramsay

Gordon Ramsay

Ganger 10 mill

Why Gravity is NOT a Force

17:34

Why Gravity is NOT a Force

Veritasium

Ganger 3,7 mill

Why Uber Failed in China

11:25

Why Uber Failed in China

PolyMatter

Ganger 566 k

Why we say “OK”

05:22

Why we say “OK”

Vox

Ganger 6 mill

Borat Releases Message of Support for Rudy Giuliani | THR News

2:32

The Life of a Speedrunner

1:01

The Life of a Speedrunner

CircleToonsHD

Ganger 3,4 mill

Waffen-SS Mutiny - France 1943

9:28

Waffen-SS Mutiny - France 1943

Mark Felton Productions

Ganger 325 k

Slow Burn Sloth | SCP-2774 (SCP Animation)

9:59

Slow Burn Sloth | SCP-2774 (SCP Animation)

SCP Animated - Tales From The Foundation

Ganger 419 k